The United States’ biggest source for car buying info, Kelly Blue Book, has released their quarterly survey on the preferences of new car buyers. Though the study is not done scientifically, it is considered relatively authoritative. The results of this survey reveal the effects of negative press, and show a big shakeup in preferences. The top five factors that vehicle buyers are considering are driving comfort, reliability, driving performance, safety, and efficiency in their new automobile.
The top spot – Ford
This survey, done at the exact same time last year, put Toyota as the top choice for new automobile buyers. This quarter, the Kelly Blue Book survey shows that 29 percent of new car buyers are thinking about Ford autos. This is one more piece of proof that truck sales may well be increasing within the next few years.
Toyota takes second spot
Toyota motors are showing the effects of numerous safety recalls over the last year. 22 percent of individuals looking at purchasing a new car are nevertheless thinking about a Toyota, although those safety troubles are well-known. High fuel efficiency is, in part, the reason for this very strong showing.Analysts also point to the “Swagger Wagon” advertising campaign as particularly successful.
Third place Chevrolet
21 percent of new-car buyers are considering a Chevrolet for their new car. This increase in interest in Chevrolet could be partially because of the Volt, despite the fact that there is a very high price tag. The brand did very well, in part, because of the reputation for safety in Chevrolet vehicles.
Honda in fourth
With a reputation for fuel savings and reliability also as a full offering of hybrid vehicles, Honda is doing well. One-fifth of people looking at purchasing a new auto say they are thinking about a Honda automobile.
Hyundai sneaks into fifth place
This quarter, Nissan was ousted from their comfortable fifth-place spot by South Korean carmaker Hyundai. The report shows that a full 13 percent of those considering getting a new car are thinking about Hyundai, because their automobiles are well-known for being fuel sippers.
