Technology giant International Business Machines Corp. has declared it will obtain marketing software creator Unica Corp. for $ 480 million in an effort to supply clients effective tools to create more focused marketing activities. IBM, which recently purchased Web analytics vendor Coremetrics, is offering Unica holders $ 21 a share. According to the Wall Street Journal, that’s more than double Thursday’s closing value and the highest level the stock has ever seen.
The collaboration of IBM and Unica
The goal in mind with IBM is to supply help for consumers by generating a “consistent and relevant cross-channel brand experience to promote consumer loyalty and satisfaction,” as summarized in a statement, PC World reports. And maintaining profit growth by shifting to higher-margin software business appears to be the primary strategic focus of the company. Unica currently has about 500 employees, all of whom can be integrated in IBM’s software division, where the company believes that with the help of Unica’s powerful software, its business-analytics and consulting unit will grow stronger with exceptional advantages.
Data on Unica Corporation
Unica Corps. has been around for almost two decades and is a recognized leader in marketing software solutions. Based in Waltham, Mass., the company was founded in 1992 and now has several offices located in many parts of the nation and worldwide. In England, it is one of fastest growing technology companies. A total revenue of $ 30.7 million was reported in its 3rd quarter fiscal 2010, ending June 30, 2010. That shows a 14 percent increase compared to the 3rd quarter of fiscal 2009.
New movements shows potential improvements
Unica Corporation has about 1,500 shoppers, which consists of big names like Best Purchase, ING and eBay. All its customers will soon become IBM customers once the acquisition is finalized. Yuchun Lee, the Unica CEO, said he believes the new movement will provide the help IBM needs to improve all types of companies, regardless how big or small. Further details concerning the Unica purchase could be discussed among IBM officials during a conference call Friday. The deal is expected to close within the fourth quarter of this year.
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The Wall Street Journal
online.wsj.com/article/SB10001424052748703960004575427171092347124.html
PC World
pcworld.com/businesscenter/article/203224/ibm_buying_unica_for_480_million.html
